Why Churches Today Should BlogIn this day and age of social media, popularizing something is very easy. The most significant way to develop a loyal online following is by creating useful content that readers will consume and share. If your church membership is tech-savvy and it's a natural thing for your leadership to be online, then it would make sense for you and others to blog on your church's website.
A good blog will help you grow churches and strengthen the communities the sum up the congregation. The fact is, your church attendees are already heavily dependent on their mobile devices to stay connected to their most valuable information and entertainment. Always remember to provide your target audience with value as they are glued to their devices.
Having a blog will provide a great place to offer people additional content that reinforces your message. Rather than overstuff your website with info, you can provide updates and resources on your blog. If your website lays out the mission and message of your church, your blog gives it a voice.
A churches blog will raise your visibility
But all things become visible when they are exposed by the light, for everything that becomes visible is light. - Ephesians 5:13
One of the biggest challenge’s churches face is increasing their visibility in the community. Blogging is a great way to keep your members up to date and informed on what’s going on in the church. It helps you to report announcements, give reminders, post details, and talk about the things that are the most important to your church.
Heavy doses of communication are vital in any relationship.You can also target specific ministries in your church with subscriptions.This will foster a healthy relationship between churches and their communities.
Having a blog will also cater to your congregation giving their own ideas. These comments and contributions to the blog is a way for members and visitors to meet new people, make new friends, and see what they have in common with others and what they can learn from each other.
A blog will help share the personality behind the churches
But the LORD said unto Samuel, Look not on his countenance, or on the height of his stature; because I have refused him: for [the LORD seeth] not as man seeth; for man looketh on the outward appearance, but the LORD looketh on the heart. - 1 Samuel 16-7
There are times when the congregation knows very little about the pastor besides this site who they see on the pulpit. Blogging lets pastors show their church members that they are on the same playing field. That they have their own ups and downs.
A pastor may use a click here blog to share a story because Sunday morning service can be a limited time. He can recommend books that are in line with the week’s sermon. He can even expand his sermons if there is something applicable after Sunday morning service.